Tricia Clarke-Stone

Tricia Clarke-Stone is an entrepreneur, innovative marketer, and revenue-producing executive who has spent the last two decades at the intersection of marketing, branding, tech, media, and entertainment. She has a proven track record of building businesses from the ground up, creating inventive marketing and business frameworks, and delivering high impact results for brands, media companies, startups, and talent.

Tricia is the cofounder/CEO of WP Narrative_, an award-winning creative and technology agency that was acquired by Hollywood producer Will Packer in 2017. Tricia founded Narrative_ with Russell Simmons in 2013, creating a new marketing agency model uniting code (technology) and culture to power a brand’s purpose and experience. Known for being a boundary-pusher with a uniquely attuned business and creative mind, Tricia redefined the status quo with a mandate to future-proof brands, drive innovation, create transformative IP, develop products and game-changing campaigns for startups and some of the world’s most iconic brands. The results have been a series of “firsts,” patents, and groundbreaking campaigns that have garnered buzz and awards, including SXSW, Cannes Lions, the ONE Show, Clios, D&AD, Shortys, and the Webby’s.
Years prior, Tricia was the co-president of Global Grind, where she relaunched the media company, implemented strategies that improved performance and profitability, grew revenue by 500% and created over 100 digital, social, and experiential campaigns for brands including Toyota, Pepsi, P&G, and AT&T - connecting them to The New American Mainstream. Emmis Communications was the first business to transform under Tricia’s leadership where she built the company’s first digital division, pioneered new concepts to drive growth and innovation, diversified revenue, and guided agencies and blue-chip brands to create cross-platform campaigns.

A graduate of Skidmore College, Tricia’s visionary tactics have landed her spots on both AdAge and Crain’s New York 40 Under 40 lists, Adweek’s Disruptors, and Refinery29’s Black is the New Black. She is frequently enlisted to share her expertise at numerous speaking engagements discussing marketing, tech, entertainment, culture, and retail. Tricia has been profiled in the New York Times, Fast Company, Elle, USA Today, Marie Claire, Forbes, and Fortune. Her book Double Down that she co-authored with her twin sister and published by Penguin Random House will be released September 10th, 2019.