Thales Ribeiro Macedo

Started back in Brazil at the age of 15, teaching myself design, code and animation. My passion and drive to solve problems drove me to become a multidisciplinary designer from day one and slowly I took the direction and focus in Visual Design.

Since then I came a long way, having worked in advertising agencies in Brazil and Australia, and graduating from Hyper Island – the creative business school based in Stockholm.

Now as one of the co-founders and art directors of SERIOUS.BUSINESS – a branding and design agency based in Munich, I help brands to connect with millennials. I design-for-humans and use other buzz-design-words you probably have already heard of. My main design principle is branding by doing.