Rob McLaughlin

Rob McLaughlin is a Canadian producer, journalist and currently the Head of the National Board of Canada’s Digital Studio in Vancouver where he leads in the development of the institution’s digital-first programming and strategy, including interactive and immersive projects. Rob has produced many of the NFB’s pioneering digital projects since establishing the studio in 2008 including “Welcome to Pine Point,” “Bear 71” and most recently the VR project “Biidaaban: First Light.”
Prior to the NFB, Rob was an editor, publisher and senior executive at Canada’s largest newspaper chain, responsible for leading newsroom staff through a time of radical transformation in the newspaper industry.
Rob has also worked as a producer and executive at the Canadian Broadcasting Corporation developing new forms of audio-visual content designed to attract new audiences to public broadcasting, including the interactive radio service CBC Radio 3. He also served as a director of digital programming at CBC responsible for the creative development of digital platforms in the areas of documentaries, TV AE and network radio programming.