Lars Bastholm

Chief Creative Officer, The Exploratory at Google

Executive member
Region - USA


A three-time Cyber Lions Grand Prix winner in Cannes, Bastholm has become one of the most highly awarded and internationally renowned creative leaders in the digital and traditional advertising industry during his 20+ year career.

Lars is currently the Global Chief Creative Officer of the ZOO, Google's creative think tank for brands and agencies. Previously, Lars has held creative leadership positions at Ogilvy, AKQA, Cheil, Rosetta and Framfab.

Lars is a frequent speaker at industry events. He was named a creative leader by the Wall Street Journal and has contributed to three books about the digital advertising industry published by Taschen. Lars is a film buff, who has co-written two screenplays and has reviewed films for over 30 years. He enjoys karaoke as well as science fiction, technology and fine cuisine.