Kristen Cavallo

CEO/Chairman at The Martin Agency

Executive member since 2018
Region - United States


A goal Kristen shares with her two kids is to have more stamps in their passports than candles on their birthday cakes. They’ve conquered all seven continents together, including a visit to Antarctica in 2018. And considering she recently returned to The Martin Agency to be the first female CEO in the firm’s 52-year history, it’s no big surprise that she’s a fan of going places.

Prior to returning to Martin, she helped MullenLowe’s flagship office grow 106% in six years and garnered attention for clients including American Greetings, Hyatt, Royal Caribbean, JetBlue and Acura. During her first stint at Martin, Cavallo played an integral role in almost doubling the size of the agency and helping it land Adweek’s Agency of the Year award in 2010.

An advocate for women in the advertising industry, Kristen has spoken at the 3% Conference, the Cannes Lions International Festival of Creativity, and Hult International Business School’s commencement.

But what she takes the most pride in is setting an example of resilience and possibility for her children. Whether that’s reflected in summiting Mount Kilimanjaro, crossing the Drake Passage, getting certified to scuba in Egypt’s open water, or just trying something new, she and her family are most comfortable when they’re outside of their comfort zone.