Francisco Asensi Viana

Chief Digital Officer at NeverSeen Media

Associate member
Region - Spain


Born in Madrid, I studied Law at University Complutense of Madrid. Seduced but the dawn of the information age, I began my professional carrier working at IT and software companies such as Garben Consultores or Ideal Objects. When Internet started to be part of the landscape in late 90's, I started to work at the tope one digital agency in Spain, Teknoland, as digital business consultant. After the end of dotcom boom in 2000, I came back to technology for a while working at Borland Software Corporation and, later on, at the local office of a French ebusiness security company, Deny All, where I started operations from the scratch as country manager.
In 2006 I joined Real Madrid Football Club to work in the contents project, which included TV, digital and mobile, passing later on to EMI Music Spain for the new digital business unit.
In 2008 I joined to the original team that started digital transformation of the Spain National Public Service Broadcaster, RTVE, as Head of Digital Business and Strategy. During 6 years, I started or participated in many projects, including, new websites, transmedia, social media, apps, connected device. In 2014 I began my time at Endemol Shine Group as Managing Director for the digital unit, Endemol Beyond, in Spain. This project included also the acceleration of a Multi Channel Network, Tuiwok Studios. After working for two years in this project, I decided to start a new one related to branded content, NeverSeen Media.

Good ideas are everywhere, better stay open to catch them