Dev Sethi

Dev Sethi is the global Head of Sports at Instagram. He oversees strategic partnerships across the sports ecosystem, which includes athletes, leagues, teams, and media. In this role, he is responsible for advocating on behalf of the sports vertical inside and outside his organization, working closely with product, engineering, communications, and marketing to continue building Instagram as a great home for sports and the 320 million sports fans who consume sports partner content regularly. In recent months, Instagram Sports supports its partners and their business objectives through a variety of initiatives, examples including Student Section in partnership with Turner and March Madness, activating shopping on Instagram at the NFL Draft, and a deep app integration with Bleacher Report and Instagram Stories.

Before joining Instagram in fall 2018, Dev was Complex Networks' first Chief of Staff reporting to CEO Rich Antoniello. Hired after Complex was acquired by Verizon and Hearst in a joint venture, he was responsible for developing strategic external partnerships as well as aligning internal operations across content, business development, finance and production with the goal of maximizing output and efficiencies across Complex's portfolio of millennial-focused brands.

Prior to Complex, Dev led the Partnerships & Operations department at NYC-based startup Whistle Sports, an emerging sports media brand, data/analytics consultancy, and network of 300+ sports partners. Initially brought in during fall 2013, Dev co-launched the first sports-only multi-channel network and oversaw platform, partner, and product partnerships.

Dev spent the first 6 years of his career at Google, the first 4 working in its sales practice before transitioning to YouTube to manage new partnerships focused on the sports vertical.

A graduate from the University of Notre Dame and native of the D.C. Metro Area, Dev maintains a healthy fandom outside of his work interests in sports, while also enjoying mentorship opportunities in the local sports media community as well as volunteering with Big Brothers Big Sisters of America. He also has the pleasure of serving as a member judge for the IADAS Webby Awards and is an inaugural member of the Engagement Academy of Sports & Entertainment.