Andrea Pedrina

Head of UX/UI at Havas

Associate member since 2018
Region - Italy


I'm a multi-disciplinary designer with 8+ years of working experience mostly focused on crafting wonderful user-centered experiences.

I took my first degree in Disciplines of Art, Music and Cinema with a Major in Computer Science and Multimedia Systems. I was an Interaction Design researcher for the International Research Centre Casa Paganini – InfoMus. I also own a Master of Art degree in Communication Design, where I focused on the experience design field together with data visualization.

In the last years I won some of the most important awards in the creativity and design scene: The FWA (top 100, 2 FWA of the Day), The Lovie Awards 2018 (Bronze), One Show (Silver and shortlist), Awwwards (Site of the day, developer award), CSS Design Awards (Site of the day, site of the year nominee), Digital Design Awards (Website of the year, site of the month, site of the day), ADCI Awards (2 Silver, 2 Bronze).

I'm the Milan & Turin Local Leader for the Interaction Design Association (IxDA) and I have been granted the opportunity to join the official The Webby Awards and FWA Awards judging panels, working closely with a team of digital professionals to judge the best projects in the world.

I teach for Domus Academy and NABA (New Academy of Fine Arts - Milan) in Interaction Design, Service Design and Communication Design master courses.

Being always active as freelance, I have also worked as Interaction Designer for the Carlo Ratti Associati studio in Turin, founded by the director of the MIT Senseable City Lab, and the Makr Shakr startup under the Boston MIT wing.

I currently work in Havas as Head of UX/UI, guiding the development of a tailor-made design process, leading all the experience design aspects of the agency and developing digital and physical experiences.