BJ Barretta

Head of Video at Good Media Group (Upworthy and GOOD)

Associate member
Region - USA


BJ Barretta is a multi-Webby Award-winning digital video leader whose productions have generated well over half-a-billion views. His expertise in emotive storytelling has helped dozens of Fortune 500 companies win the war for attention and connect with consumers on a deep, memorable, and emotional way. Previous digital original content credits also include Shark Week and Whale Wars. Currently, he is Head of Video for Good Media Group (Upworthy and GOOD), leading the strategy and execution of both original and branded video for both Upworthy and GOOD.

BJ is also an adjunct film professor, having most recently taught video production at Philadelphia's University of the Arts.

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